By: Dr. Chomba ChumaAlmost 44% of patients who search for healthcare providers on mobile devices schedule appointments, emphasizing the importance of having a strong, well-managed online presence to capture leads and convert them into actual patient engagements.
By: Dr. Chomba ChumaFor patient and medical influencers, micro-influencers (1,000 to 40,000 followers) offer significantly higher engagement rates, often seven times more than mega influencers. This demonstrates the value of targeting niche audiences with deeply relevant content that resonates with followers.
By: Dr. Chomba ChumaSocial media is increasingly becoming a tool for direct doctor-patient communication. 65% of Millennials believe it’s appropriate to interact with healthcare providers via social platforms, indicating a shift in how patients prefer to access healthcare advice and services.
By: Dr. Chomba ChumaYoung people, particularly those between 18 and 24, are more likely to trust health-related content shared on social platforms. Nearly 90% of this group turns to social media for health advice and guidance, showing the massive influence medical influencers can have on their audience's healthcare decisions.